Crux Climbing Center

The business of creating a climbing community

Kevin Goradia, the owner and founder of Crux Climbing Center in South Austin is super passionate about climbing. He’s climbed his whole life, and he worked as a route setter when he was younger. But when you talk to him about his business he mostly talks about creating a community. Since I am obsessed with trying to understand the creative process people go through when they are building things, meeting Kevin got me to wondering about the creativity behind building a business that is focused on community. 

What are the big and little decisions that have to be made? What does it look like to start a business like that? Why should a climbing gym be more than just a gym? Check out my interview with Kevin below to see what I found out.

I discovered Crux Climbing Center six months after they opened, and the things they were doing to create a space that encourages community got me interested in climbing again. I was never that excited about climbing indoors, but I love communities built around shared interests. That’s what Crux is trying to build – a place that is more than just a climbing gym – a place to hang out doing things you love. 

Another thing that makes Crux feel like a creative community space – when Crux opened they had these big blank walls. When people came to the gym, a number of climbers who were also artists asked if they could use the wall space to create works, and Crux gave them a blank canvas. 

As a climber, I also found myself interested in the creative process behind route setting in a gym. I always thought that looked super fun, so I talked to a few of the route setters to ask them about the creativity in it. Kevin and his route setters had some interesting things to say on that topic. 

You can find Crux Climbing Center at 121 Pickle Rd #100, Austin, TX 78704

Videography: Nelson Guda and Carlo Nasisse

Editing: Rohan Teredesai and Nelson Guda

Audio: Nelson Guda

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